Selection of work
1. Umbro - Where Next?
Campaign to launch Umbro's new A frame, lifestyle footwear collection. Once the 90 mins are up what are the tactics for the rest of the day?
2. Potato Press
The Potato Press was an experiment into the potential of potato printing. Developing two techniques, firstly a process using raw potatoes cut into letter forms that were blocked out and printed in a similar method to letterpress. Secondly we developed a method of producing potato plastic letter forms from potato starch. This book documents the process.
Branding for a touring art gallery.
4. Use Less Get More
Can a poster promoting XL ink cartridges use less ink?
Typeface design inspired by shape of ink cartridge giving a bespoke finish that works cut out. Placed over a variety of finishes, walls or object giving it an ever changing aesthetic.